Denim Jeans were invented here in 1873 for the miners.

Levis denim jeans invented here in 1873 for miners

In 1853, the California gold rush was in full swing, and everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother’s New York dry goods business. Shortly after his arrival, a prospector wanted to know what Mr. Levi Strauss was selling. When Strauss told him he had rough canvas to use for tents and wagon covers, the prospector said, “You should have brought pants!,” saying he couldn’t find a pair of pants strong enough to last. Levi Strauss had the canvas made into waist overalls. Miners liked the pants, but complained that they tended to chafe. In 1873 Levi Strauss substituted a twilled cotton cloth from France called “serge de Nimes.” The fabric later became known as denim and the pants were nicknamed Blue Jeans.



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